Do Magazines' "Companion Websites" Cannibalize the Demand for the Print Version?

Ulrich Kaiser () and Hans Christian Kongsted
Additional contact information
Hans Christian Kongsted: Institute of Economics, University of Copenhagen

No 2005-07, CAM Working Papers from University of Copenhagen. Department of Economics. Centre for Applied Microeconometrics

Abstract: We analyze the relationship between website visits, magazine demand and the demand for advertising pages using Granger non-causality tests on the basis of an extensive and externally audited quarterly data set for the German magazine market spanning the period I/1998 to II/2004. We use traditional panel data estimators and an estimator suitable for heterogeneity across magazines. We find very robust evidence for positive effects from website visits to circulation. There is no evidence of causality running in the opposite direction. Our findings are contrary to the widespread belief that the Internet will cannibalize print media markets.

Keywords: Granger causality; heterogeneous panel data models; Mean Group Estimation; website visits; magazine circulation (search for similar items in EconPapers)
JEL-codes: C32 C33 L11 (search for similar items in EconPapers)
Pages: 21 pages
Date: 2005-04
New Economics Papers: this item is included in nep-cul
References: View complete reference list from CitEc
Citations: View citations in EconPapers (7)

Downloads: (external link)
http://www.econ.ku.dk/cam/wp0910/wp0406/2005-07.pdf/ (application/pdf)
Our link check indicates that this URL is bad, the error code is: 404 Not Found (http://www.econ.ku.dk/cam/wp0910/wp0406/2005-07.pdf/ [301 Moved Permanently]--> https://www.econ.ku.dk/cam/wp0910/wp0406/2005-07.pdf/)

Related works:
Working Paper: Do Magazines' ”Companion Websites” Cannibalize the Demand for the Print Version? (2007)
Working Paper: Do Magazines' "Companion Websites" Cannibalize the Demand for the Print Version? (2005)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:kud:kuieca:2005_07

Access Statistics for this paper

More papers in CAM Working Papers from University of Copenhagen. Department of Economics. Centre for Applied Microeconometrics �ster Farimagsgade 5, Building 26, DK-1353 Copenhagen K., Denmark. Contact information at EDIRC.
Bibliographic data for series maintained by Thomas Hoffmann ().