Do Magazines' ”Companion Websites” Cannibalize the Demand for the Print Version?

Ulrich Kaiser () and Hans Christian Kongsted
Additional contact information
Hans Christian Kongsted: Department of Economics, University of Copenhagen

No 2007-03, CIE Discussion Papers from University of Copenhagen. Department of Economics. Centre for Industrial Economics

Abstract: We analyze the extent to which visits to a magazine's companion website affects total circulation, subscription, kiosk sales and foreign sales using Granger causality tests on the basis of monthly data for the German magazine market spanning the period January 1998 to September 2005. We find evidence for positive effects of website visits on magazine subscription but negative effects on magazine kiosk sales. Contrary to the widespread belief that the Internet will cannibalize print media markets, our results do not, however, provide evidence for website visits adversely affecting total circulation.

Keywords: Granger causality; heterogeneous panel data models; Mean Group Estimation; website visits; magazine circulation (search for similar items in EconPapers)
JEL-codes: C32 C33 L11 (search for similar items in EconPapers)
Pages: 28 pages
Date: 2007-06
New Economics Papers: this item is included in nep-cul
References: View complete reference list from CitEc
Citations: View citations in EconPapers (5)

Downloads: (external link)
http://www.econ.ku.dk/cie/dp/dp_2010/2007-03.pdf/ (application/pdf)
Our link check indicates that this URL is bad, the error code is: 404 Not Found (http://www.econ.ku.dk/cie/dp/dp_2010/2007-03.pdf/ [301 Moved Permanently]--> https://www.econ.ku.dk/cie/dp/dp_2010/2007-03.pdf/)

Related works:
Working Paper: Do Magazines' "Companion Websites" Cannibalize the Demand for the Print Version? (2005)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:kud:kuieci:2007-03

Access Statistics for this paper

More papers in CIE Discussion Papers from University of Copenhagen. Department of Economics. Centre for Industrial Economics �ster Farimagsgade 5, Building 26, DK-1353 Copenhagen K., Denmark. Contact information at EDIRC.
Bibliographic data for series maintained by Thomas Hoffmann ().