A Survey of the Empirical Evidence on PWYW Pricing

Matthias Greiff and Henrik Egbert ()

MAGKS Papers on Economics from Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung)

Abstract: We review a large number of empirical studies on Pay-What-You-Want (PWYW) pricing. We distinguish between laboratory experiments, field experiments, survey experiments and case studies. Based on this survey we identify the following two gaps in the recently flourishing literature on PWYW pricing: (1) studies on PWYW pricing for goods with high cost, and (2) studies on the long-term effects of PWYW pricing.

Keywords: Pay-What-You-Want; PWYW; pricing mechanism; survey; empirical studies (search for similar items in EconPapers)
JEL-codes: C90 D12 D49 M21 M30 (search for similar items in EconPapers)
Pages: 26 pages
Date: 2016
New Economics Papers: this item is included in nep-exp and nep-mkt
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Citations: View citations in EconPapers (7)

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http://www.uni-marburg.de/fb02/makro/forschung/mag ... 6/05-2016_greiff.pdf First 201605 (application/pdf)

Related works:
Working Paper: A Survey of the Empirical Evidence on PWYW Pricing (2016)
Working Paper: A Survey of the Empirical Evidence on PWYW Pricing (2016)
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Persistent link: https://EconPapers.repec.org/RePEc:mar:magkse:201605

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