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A Survey of the Empirical Evidence on PWYW Pricing

Matthias Greiff and Henrik Egbert

Bulgarian Economic Papers (www.bep.bg) from St Kliment Ohridski University of Sofia, Faculty of Economics and Business Administration / Center for Economic Theories and Policies

Abstract: We review a large number of empirical studies on Pay-What-You-Want (PWYW) pricing. We distinguish between laboratory experiments, field experiments, survey experiments and case studies. Based on this survey we identify the following two gaps in the recently flourishing literature on PWYW pricing: (1) studies on PWYW pricing for goods with high cost, and (2) studies on the long-term effects of PWYW pricing.

Keywords: Pay-What-You-Want; PWYW; pricing mechanism; survey; empirical studies (search for similar items in EconPapers)
JEL-codes: C90 D12 D49 M21 M30 (search for similar items in EconPapers)
Date: 2016-01, Revised 2016-01
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Citations: View citations in EconPapers (3) Track citations by RSS feed

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https://www.uni-sofia.bg/index.php/eng/content/dow ... file/BEP-2016-02.pdf First version, 2016 (application/pdf)

Related works:
Working Paper: A Survey of the Empirical Evidence on PWYW Pricing (2016) Downloads
Working Paper: A Survey of the Empirical Evidence on PWYW Pricing (2016) Downloads
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Persistent link: https://EconPapers.repec.org/RePEc:sko:wpaper:bep-2016-02

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