A Survey of the Empirical Evidence on PWYW Pricing

Matthias Greiff and Henrik Egbert ()

Bulgarian Economic Papers from Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria // Center for Economic Theories and Policies at Sofia University St Kliment Ohridski

Abstract: We review a large number of empirical studies on Pay-What-You-Want (PWYW) pricing. We distinguish between laboratory experiments, field experiments, survey experiments and case studies. Based on this survey we identify the following two gaps in the recently flourishing literature on PWYW pricing: (1) studies on PWYW pricing for goods with high cost, and (2) studies on the long-term effects of PWYW pricing.

Keywords: Pay-What-You-Want; PWYW; pricing mechanism; survey; empirical studies (search for similar items in EconPapers)
JEL-codes: C90 D12 D49 M21 M30 (search for similar items in EconPapers)
Pages: 25 pages
Date: 2016-01, Revised 2016-01
References: Add references at CitEc
Citations: View citations in EconPapers (7)

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https://www.uni-sofia.bg/index.php/eng/content/dow ... file/BEP-2016-02.pdf First version, 2016 (application/pdf)

Related works:
Working Paper: A Survey of the Empirical Evidence on PWYW Pricing (2016)
Working Paper: A Survey of the Empirical Evidence on PWYW Pricing (2016)
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Persistent link: https://EconPapers.repec.org/RePEc:sko:wpaper:bep-2016-02

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