Defensive marketing stategies

John Hauser and Steven. Shugan

No 1243-81., Working papers from Massachusetts Institute of Technology (MIT), Sloan School of Management

Keywords: HD28 .M414 no.1243-; 81 (search for similar items in EconPapers)
Date: 1981
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Citations: View citations in EconPapers (10)

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Journal Article: Defensive Marketing Strategies (2008)
Journal Article: Defensive Marketing Strategies (1983)
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