Brand Name and Private Label Price Setting by a Monopoly Store
Jeffrey LaFrance () and
Hayley Chouinard ()
No 18-12, Monash Economics Working Papers from Monash University, Department of Economics
A monopoly that sells to brand-name loyal customers and to price-sensitive customers must decide whether to carry both name-brand and a private-label products and how much to charge. The monopoly may charge either more or less for the brand name if it carries a private label, and the price differential between the products is sensitive to cost and taste parameters.
Keywords: brand name; private label; monopoly; pricing (search for similar items in EconPapers)
JEL-codes: L2 D3 D4 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-agr, nep-com, nep-ind and nep-mkt
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1) Track citations by RSS feed
Downloads: (external link)
http://www.buseco.monash.edu.au/eco/research/paper ... eperlofflafrance.pdf (application/pdf)
Journal Article: Brand name and private label price setting by a monopoly store (2012)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:mos:moswps:2012-18
Ordering information: This working paper can be ordered from
http://www.buseco.mo ... eco/research/papers/
Access Statistics for this paper
More papers in Monash Economics Working Papers from Monash University, Department of Economics Department of Economics, Monash University, Victoria 3800, Australia. Contact information at EDIRC.
Bibliographic data for series maintained by Simon Angus ().