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Brand name and private label price setting by a monopoly store

Jeffrey Perloff, Jeffrey LaFrance () and Hayley Chouinard ()

Economics Letters, 2012, vol. 116, issue 3, 508-511

Abstract: A monopoly that sells to brand-name loyal customers and to price-sensitive customers must decide whether to carry both name-brand and private-label products and how much to charge. The monopoly may charge either more or less for the brand name if it carries a private label, and the price differential between the products is sensitive to cost and taste parameters.

Keywords: Brand name; Private label; Monopoly; Pricing (search for similar items in EconPapers)
JEL-codes: L2 D3 D4 (search for similar items in EconPapers)
Date: 2012
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