Brand name and private label price setting by a monopoly store
Jeffrey LaFrance () and
Hayley Chouinard ()
Economics Letters, 2012, vol. 116, issue 3, 508-511
A monopoly that sells to brand-name loyal customers and to price-sensitive customers must decide whether to carry both name-brand and private-label products and how much to charge. The monopoly may charge either more or less for the brand name if it carries a private label, and the price differential between the products is sensitive to cost and taste parameters.
Keywords: Brand name; Private label; Monopoly; Pricing (search for similar items in EconPapers)
JEL-codes: L2 D3 D4 (search for similar items in EconPapers)
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Working Paper: Brand Name and Private Label Price Setting by a Monopoly Store (2012)
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