Brand name and private label price setting by a monopoly store

Jeffrey Perloff, Jeffrey LaFrance () and Hayley Chouinard ()

Economics Letters, 2012, vol. 116, issue 3, 508-511

Abstract: A monopoly that sells to brand-name loyal customers and to price-sensitive customers must decide whether to carry both name-brand and private-label products and how much to charge. The monopoly may charge either more or less for the brand name if it carries a private label, and the price differential between the products is sensitive to cost and taste parameters.

Keywords: Brand name; Private label; Monopoly; Pricing (search for similar items in EconPapers)
JEL-codes: D3 D4 L2 (search for similar items in EconPapers)
Date: 2012
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ecolet:v:116:y:2012:i:3:p:508-511

DOI: 10.1016/j.econlet.2012.04.062

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