The Political Economy of "Truth-in-Advertising" Regulation During the Progressive Era

Zeynep Hansen and Marc Law

No 11927, NBER Working Papers from National Bureau of Economic Research, Inc

Abstract: This paper explores the origins and impact of "truth-in-advertising" regulation during the Progressive era. Was advertising regulation adopted in response to rent-seeking on the part of firms who sought to limit the availability of advertising as a competitive device? Or was advertising regulation desired because it furnished a mechanism through which firms could improve the credibility of advertising? We find the available qualitative and quantitative evidence to be more consistent with the latter hypothesis.

JEL-codes: K20 M37 N41 N42 (search for similar items in EconPapers)
Date: 2006-01
New Economics Papers: this item is included in nep-law, nep-mkt and nep-pol
Note: DAE POL
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Published as Hansen, Zeynep K. and Marc T. Law. “The Political Economy of Truth-in-Advertising Regulation during the Progressive Era.” Journal of Law and Economics 51, 2 (May 2008): 251-69.

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Journal Article: The Political Economy of Truth-in-Advertising Regulation during the Progressive Era (2008)
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