On the Potential of Neuroeconomics: A Critical (but Hopeful) Appraisal
B. Douglas Bernheim
No 13954, NBER Working Papers from National Bureau of Economic Research, Inc
Abstract:
This paper evaluates the prospects for the emerging field of neuroeconomics to shed light on traditional positive and normative economic questions. It argues that the potential for meaningful contributions, though often misunderstood and frequently overstated, is nevertheless present.
JEL-codes: D01 D60 D87 (search for similar items in EconPapers)
Date: 2008-04
New Economics Papers: this item is included in nep-evo and nep-neu
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Published as B. Douglas Bernheim, 2009. "On the Potential of Neuroeconomics: A Critical (but Hopeful) Appraisal," American Economic Journal: Microeconomics, American Economic Association, vol. 1(2), pages 1-41, August.
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Journal Article: On the Potential of Neuroeconomics: A Critical (but Hopeful) Appraisal (2009) 
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