Demanding Customers: Consumerist Patients and Quality of Care

Hai Fang, Nolan H. Miller, John Rizzo and Richard Zeckhauser

No 14350, NBER Working Papers from National Bureau of Economic Research, Inc

Abstract: Consumerism arises when patients acquire and use medical information from sources apart from their physicians, such as the Internet and direct-to-patient advertising. Consumerism has been hailed as a means of improving quality. This need not be the result. Consumerist patients place additional demands on their doctors' time, thus imposing a negative externality on other patients. Our theoretical model has the physician treat both consumerist and ordinary patient under a binding time budget. Relative to a world in which consumerism does not exist, consumerism is never Pareto improving, and in some cases harms both consumerist and ordinary patients. Data from a large national survey of physicians shows that high levels of consumerism are associated with lower perceived quality. Three different measures of quality were employed. The analysis uses instrumental variables to control for the endogeneity of consumerism. A control function approach is employed, since our dependent variable is ordered and categorical, not continuous.

JEL-codes: D82 I11 I12 (search for similar items in EconPapers)
Date: 2008-09
New Economics Papers: this item is included in nep-hea and nep-mkt
Note: EH
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Published as Hai Fang & Nolan H. Miller & John Rizzo & Richard Zeckhauser, 2011. "Demanding Customers: Consumerist Patients and Quality of Care," The B.E. Journal of Economic Analysis & Policy, Berkeley Electronic Press, vol. 11(1), pages 59.

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Journal Article: Demanding Customers: Consumerist Patients and Quality of Care (2011)
Working Paper: Demanding Customers: Consumerist Patients and Quality of Care (2008)
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