Propose with a Rose? Signaling in Internet Dating Markets
Muriel Niederle (),
Hye-Rim Kim and
No 17340, NBER Working Papers from National Bureau of Economic Research, Inc
The large literature on costly signaling and the somewhat scant literature on preference signaling had varying success in showing the effectiveness of signals. We use a field experiment to show that even when everyone can send a signal, signals are free and the only costs are opportunity costs, sending a signal increases the chances of success. In an online dating experiment, participants can attach "virtual roses" to a proposal to signal special interest in another participant. We find that attaching a rose to an offer substantially increases the chance of acceptance. This effect is driven by an increase in the acceptance rate when the offer is made to a participant who is less desirable than the proposer. Furthermore, participants endowed with more roses have more of their offers accepted than their counterparts.
JEL-codes: C78 C93 J0 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-cta, nep-exp and nep-gth
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Published as Soohyung Lee & Muriel Niederle, 2015. "Propose with a rose? Signaling in internet dating markets," Experimental Economics, Springer, vol. 18(4), pages 731-755, December.
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Journal Article: Propose with a rose? Signaling in internet dating markets (2015)
Working Paper: Propose with a Rose? Signaling in Internet Dating Markets (2010)
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