Like Me, Buy Me: The Effect of Soft Power on Exports

Andrew Rose

No 21537, NBER Working Papers from National Bureau of Economic Research, Inc

Abstract: In this paper I quantify a gain that a country receives when its global influence is considered to be admirable by others. I use a standard gravity model of bilateral exports, a panel of data from 2006 through 2013, and an annual survey conducted for the BBC by GlobeScan which asks people in up to 46 countries about whether each of up to 17 countries were perceived to have “a mainly positive or negative influence in the world.” Holding other things constant, a country’s exports are higher if it is perceived by the importer to be exerting more positive global influence. This effect is statistically and economically significant; a one percent net increase in perceived positive influence raises exports by around .8 percent. Succinctly, countries receive a commercial return on their soft power.

JEL-codes: F14 F59 (search for similar items in EconPapers)
Date: 2015-09
New Economics Papers: this item is included in nep-int
Note: ITI
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Published as Andrew K. Rose, 2016. "Like Me, Buy Me: The Effect of Soft Power on Exports," Economics & Politics, .

Downloads: (external link)
http://www.nber.org/papers/w21537.pdf (application/pdf)

Related works:
Journal Article: Like Me, Buy Me: The Effect of Soft Power on Exports (2016)
Working Paper: Like Me, Buy Me: The Effect of Soft Power on Exports (2015)
Working Paper: Like Me, Buy Me: The Effect of Soft Power on Exports
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:nbr:nberwo:21537

Ordering information: This working paper can be ordered from
http://www.nber.org/papers/w21537

Access Statistics for this paper

More papers in NBER Working Papers from National Bureau of Economic Research, Inc National Bureau of Economic Research, 1050 Massachusetts Avenue Cambridge, MA 02138, U.S.A.. Contact information at EDIRC.
Bibliographic data for series maintained by ().