Persuasive Propaganda during the 2015 Argentine Ballotage

Rafael Di Tella, Sebastian Galiani and Ernesto Schargrodsky

No 26321, NBER Working Papers from National Bureau of Economic Research, Inc

Abstract: We study a propaganda campaign sponsored by the government against the main political challenger in the days preceding the 2015 Argentine runoff presidential election. Subjects in the treatment group watched an “ad” initially aired during soccer transmissions that was part of this campaign and were then asked about their political views. Relative to subjects in the control group, their declared preference for the challenger drops by 6.5 percentage points. We find no effects of the three types of defenses employed by the challenger (a positive message unrelated to the “ad”, an answer to the accusations in the “ad”, and a counter-attack). The propaganda effect is driven by women.

JEL-codes: D72 P48 (search for similar items in EconPapers)
Date: 2019-09
Note: POL
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Published as Rafael Di Tella & Sebastian Galiani & Ernesto Schargrodsky, 2021. "Persuasive propaganda during the 2015 Argentine Ballotage," Journal of Comparative Economics, .

Downloads: (external link)
http://www.nber.org/papers/w26321.pdf (application/pdf)

Related works:
Journal Article: Persuasive propaganda during the 2015 Argentine Ballotage (2021)
Working Paper: Persuasive Propaganda during the 2015 Argentine Ballotage (2019)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:nbr:nberwo:26321

Ordering information: This working paper can be ordered from
http://www.nber.org/papers/w26321

Access Statistics for this paper

More papers in NBER Working Papers from National Bureau of Economic Research, Inc National Bureau of Economic Research, 1050 Massachusetts Avenue Cambridge, MA 02138, U.S.A.. Contact information at EDIRC.
Bibliographic data for series maintained by ().