The Missing Link? Using LinkedIn Data to Measure Race, Ethnic, and Gender Differences in Employment Outcomes at Individual Companies

Alexander Berry, Elizabeth M. Maloney and David Neumark

No 32294, NBER Working Papers from National Bureau of Economic Research, Inc

Abstract: Stronger enforcement of discrimination laws can help to reduce disparities in economic outcomes with respect to race, ethnicity, and gender in the United States. However, the data necessary to detect possible discrimination and to act to counter it is not publicly available – in particular, data on racial, ethnic, and gender disparities within specific companies. In this paper, we explore and develop methods to use information extracted from publicly available LinkedIn data to measure the racial, ethnic, and gender composition of company workforces. We use predictive tools based on both names and pictures to identify race, ethnicity, and gender. We show that one can use LinkedIn data to obtain reasonably reliable measures of workforce demographic composition by race, ethnicity, and gender, based on validation exercises comparing estimates from scraped LinkedIn data to two sources: ACS data, and company diversity or EEO-1 reports. We apply our methods to study the race, ethnic, and gender composition of workers who were hired and those who experienced mass layoffs at two large companies. Finally, we explore using LinkedIn data to measure race, ethnic, and gender differences in promotion. In our analyses of layoffs and promotions, we find suggestive evidence of discrimination at some of the companies we study, including evidence of “intersectional” discrimination against black and Hispanic women.

JEL-codes: J15 J16 J7 (search for similar items in EconPapers)
Date: 2024-03
New Economics Papers: this item is included in nep-big, nep-dem, nep-gen, nep-hrm, nep-lab, nep-net and nep-ure
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Forthcoming: The Missing Link? Using LinkedIn Data to Measure Race, Ethnic, and Gender Differences in Employment Outcomes at Individual Companies , Alexander Berry, Molly Maloney, David Neumark. in Race, Ethnicity, and Economic Statistics for the 21st Century , Akee, Katz, and Loewenstein. 2024

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