HMO Penetration, Ownership Status, and the Rise of Hospital Advertising

Jason R. Barro and Michael Chu

No 8899, NBER Working Papers from National Bureau of Economic Research, Inc

Abstract: We examine the recent increase in hospital advertising expenditures. We first illustrate that the rise in hospital advertising has not been universal. Large, not-for-profit, teaching hospitals have, by far, experienced the largest increase in spending. Adjusting for size, for-profit hospitals over this period have actually decreased their marketing expenses. This increase in advertising spending is best explained by managed care penetration. There is a small and marginally significant relationship between increases in for-profit presence in hospital markets and an increase in advertising spending by the not-for-profit hospitals in those markets.

JEL-codes: I1 L3 (search for similar items in EconPapers)
Date: 2002-04
New Economics Papers: this item is included in nep-hea
Note: EH
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Published as Glaeser, Edward L. (ed.) The governance of not-for-profit organizations, NBER Conference Report series. Chicago and London: University of Chicago Press, 2003.
Published as HMO Penetration, Ownership Status, and the Rise of Hospital Advertising , Jason Barro, Michael Chu. in The Governance of Not-for-Profit Organizations , Glaeser. 2003

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