Willingness to pay for organic food in Argentina: evidence from a consumer survey

Elsa Mirta M. Rodríguez, María Lacaze () and Beatriz Lupín

Nülan. Deposited Documents from Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación

Abstract: Throughout these last years, organic agriculture has undergone a remarkable expansion due, among other things, to the greater interest shown by consumers aware of food safety concerns involving real or perceived quality risk. The paper aims to estimate consumers' willingness to pay (WTP) for organic food products available in the Argentinean domestic market, with a view to providing some useful insights to gain support and outline strategies for promotion of organic production, marketing, regulation, and labeling programs of organic food products. A Binomial Multiple Logistic Regression model is estimated with data from a food consumption survey conducted in Buenos Aires city, Argentina, in April 2005. The Contingent Valuation Method was chosen in order to calculate their WTP for five organic selected products: regular milk, leafy vegetables, whole wheat flour, fresh chicken and aromatic herbs. The empirical results reveal that consumers are willing to pay a premium for these products and that although prices play an important role, lack of store availability and of a reliable regulatory system to mitigate quality risks constraint consumption of organic products in this country.

Keywords: Alimentos Orgánicos; Comportamiento del Consumidor; Disposición a Pagar; Argentina (search for similar items in EconPapers)
Date: 2009
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Related works:
Working Paper: Willingness to pay for organic food in Argentina: Evidence from a consumer survey (2007)
Working Paper: Willingness to pay for organic food in Argentina: evidence from a consumer survey (2007)
Working Paper: Willingness to pay for organic food in Argentina: evidence from a consumer survey (2007)
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Persistent link: https://EconPapers.repec.org/RePEc:nmp:nuland:1285

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