Pharmaceutical Pricing in Europe: Is Differential Pricing a Win-Win Solution?

Patricia Danzon;Martina Garau;Adrian Towse
Authors registered in the RePEc Author Service: Adrian Towse, Patricia M. Danzon and Martina Garau

Occasional Paper from Office of Health Economics

Abstract: This paper examines the potentially positive impact of differential pricing in Europe and the overall negative effects of international reference pricing (IRP) measures. The authors point out that IRP actually encourages higher prices in lower-income countries, can delay marketing/patient access in lower-price countries, and ultimately translates into less investment in R&D. Differential pricing assumes that countries with lower incomes should pay lower prices, encourages the earliest possible marketing in all countries, and provides incentives for innovation.

Keywords: Pharmaceutical; Pricing; in; Europe:; Is; Differential; Pricing; a; Win-Win; Solution? (search for similar items in EconPapers)
JEL-codes: I1 (search for similar items in EconPapers)
Date: 2011-02-01
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ohe:occpap:000191

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