The Theoretical Framework for the Application of the TAM in Online Grocery Shopping
Radka Bauerová () and
Martin Klepek ()
Additional contact information
Radka Bauerová: Department of Business Economics and Management, School of Business Administration, Silesian University
Martin Klepek: Department of Business Economics and Management, School of Business Administration, Silesian University
No 44, Working Papers from Silesian University, School of Business Administration
In today's world, the technology and internet reshaped the way products are ordered, delivered and consumed. More and more customers have internet connection thus opportunity to buy online. The products bought mostly online are mobile and IT, electronics, home and gardening equipment and fashion. On the other side of the spectrum is food. Thanks to high demands on logistics, companies entered the market in the Czech Republic gradually. One fourth of Czech customers tried buying food online and every tenth person buys groceries regularly. However, the relative turnover of online groceries to whole e-commerce market is low. Online retailers or e-retailers are therefore in constant search for understanding of consumer behaviour behind current situation. The aim of the paper is to formulate a theoretical model and formulate a hypothesis for consecutive model testing via structural equation modelling approach. The model will be suitable for online grocery shopping acceptance as a new technology in retail domain.
Keywords: Technology acceptance model; TAM modification; online sales; online shopping; online grocery shopping (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Pages: 11 pages
New Economics Papers: this item is included in nep-ict, nep-mkt and nep-pay
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1) Track citations by RSS feed
Downloads: (external link)
http://www.iivopf.cz/images/Working_papers/WPIEBRS ... _Bauerova_Klepek.pdf First version, 2017 (application/pdf)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:opa:wpaper:0044
Access Statistics for this paper
More papers in Working Papers from Silesian University, School of Business Administration Contact information at EDIRC.
Bibliographic data for series maintained by David Jančar ().