Membangun Kepuasan Pelanggan melalui Mutu, Nilai, dan Kualitas

A. Anggie Zabrina Arief

No 5dn84, OSF Preprints from Center for Open Science

Abstract: In building customer satisfaction through service quality and value, a seller can carry out several strategies in order to create customer satisfaction. An offer will be successful if it provides value, satisfaction, and good product quality to the target buyer. The buyer selects different offers based on his perception of the offer that provides the greatest value. Satisfaction reflects a person's assessment of the performance of the resulting product in relation to expectations. Customers are dissatisfied and disappointed if the product meets expectations and customers are satisfied if the product exceeds expectations. Keywords: consumer, customer satisfaction, value, quality

Date: 2022-04-12
References: Add references at CitEc
Citations:

Downloads: (external link)
https://osf.io/download/62566ff50bfe3c03eb1828b3/

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:5dn84

DOI: 10.31219/osf.io/5dn84

Access Statistics for this paper

More papers in OSF Preprints from Center for Open Science
Bibliographic data for series maintained by OSF ().