Monopoly Pricing under Demand Uncertainty: Final Sales versus Introductory ffers
Volker Nocke and
Martin Peitz
PIER Working Paper Archive from Penn Institute for Economic Research, Department of Economics, University of Pennsylvania
Abstract:
We study rationing as a tool of the monopolist’s pricing strategy when demand is uncertain. Three pricing strategies are potentially optimal in our environment: uniform pricing, final sales, and introductory offers. The final sales strategy consists in charging a high price initially, but then lowering the price while committing to a total capacity. Consumers with high valuations to pay may decide to buy at the high price since the endogenous probability of rationing is higher at the lower price. The introductory offers strategy consists in selling a limited quantity at a low price initially, and then raising price. Those consumers with high valuations who were rationed initially at the lower price may find it optimal to buy the good at the higher price. We show that while the introductory offers strategy may dominate uniform pricing, it is never optimal if the monopolist can use the final sales strategy.
Keywords: rationing; priority pricing; sales; demand uncertainty; introductory offer; price dispersion (search for similar items in EconPapers)
JEL-codes: L12 M31 (search for similar items in EconPapers)
Pages: 43 pages
Date: 2003-01-13
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)
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Working Paper: Monopoly Pricing under Demand Uncertainty: Final Sales versus Introductory Offers (2004) 
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Persistent link: https://EconPapers.repec.org/RePEc:pen:papers:03-002
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