Do Obese and Nonobese Consumers Respond Differently to Price Changes? Implications of Preference Heterogeneity for Using Food Taxes and Subsidies to Reduce Obesity
Lisa Mancino and
Michele Ver Ploeg
MPRA Paper from University Library of Munich, Germany
Preference heterogeneity in food demand has important health and equity implications for targeted taxes and subsidies intended to enhance diet quality and reduce obesity. We study the role of obesity in the purchases of food at home and food away from home using data from the nationally representative National Household Food Acquisition and Purchase Survey. We develop a method for incorporating the complex survey design and retail scanner data into the estimation of a 21-good Exact Affine Stone Index demand system with endogenous prices and truncated purchases. We find significant preference heterogeneity associated with the obesity status of household members. Counterfactual simulations find that 1) a sweetened beverage tax is effective in increasing the healthfulness of grocery purchases by lower-income obese consumers; 2) the nutritional benefits of a fruit and vegetable subsidy are concentrated on nonobese consumers with little improvement in obese consumers’ Healthy Eating Index and an increase in their total calories purchased; and 3) a fiscally neutral healthy food subsidy fully funded by an unhealthy food tax benefits nonobese consumers both financially and nutritionally more than it does obese consumers. These findings show that lowering healthy food prices without raising the cost of unhealthy foods is unlikely to reduce obesity. Policymakers in favor of a systems approach of simultaneously taxing unhealthy foods and subsidizing healthy foods should be mindful of the distributional effects of this policy on obese consumers and the lower-income population.
Keywords: soda tax; fruit and vegetable subsidy; FoodAPS; EASI demand; preference heterogeneity; nutrition inequality (search for similar items in EconPapers)
JEL-codes: D12 H23 I14 I18 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-agr and nep-hea
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