Jauna produkta ievešanas tirgū modelēšana, izmantojot sistēmdinamikas metodi
Modelling of the new product introduction into market, using system dynamics method
Valerijs Skribans
MPRA Paper from University Library of Munich, Germany
Abstract:
System dynamics methods have found a wider application in decision making recently .The aim of the present paper is to substantiate the application of the possibilities of system dynamics methods, by modelling innovations and the introduction of new products into the market. The research presents the model of forecasting the mobile telephone market in Latvia; it gives the comparison of the software of system dynamics modelling. The simulation of the mobile telephone market has been worked out and the potential market volume has been determined. The actual market dynamics has been compared to the simulation results and the factors which influence the market volume have been investigated and suggestions for analysing these factors have been provided. The author presents the comparison of the Bass Diffusion Model modification with that of the Sterman Model for repeated purchases, with modification being adjusted for the Latvian mobile telephone market. The author admits that each mobile telephone purchased becomes obsolete after exceeding the average service time. The paper also gives an analysis of J. Sterman`s approach, who considers that product obsolescence is directly proportional to the number of buyers (mobile phone users) and inversely proportional to the product average service time.
Keywords: sistēmdinamika; modelēšana; imitācija; inovācijas; jauns produkts; mobilo telefonu tirgus; mārketings (search for similar items in EconPapers)
JEL-codes: C50 (search for similar items in EconPapers)
Date: 2008
References: Add references at CitEc
Citations: View citations in EconPapers (6)
Published in RTU Zinātniskie raksti ECONOMICS AND BUSINESS.ECONOM(2008): pp. 99-105
Downloads: (external link)
https://mpra.ub.uni-muenchen.de/16354/1/MPRA_paper_16354.pdf original version (application/pdf)
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:16354
Access Statistics for this paper
More papers in MPRA Paper from University Library of Munich, Germany Ludwigstraße 33, D-80539 Munich, Germany. Contact information at EDIRC.
Bibliographic data for series maintained by Joachim Winter ().