La domanda di olio extra-vergine di oliva nel Sud Italia.Quali le migliori strategie:brand leadership, private label o piccoli produttori?

The extra-virgin olive oil demand in South Italia.Whic are best strategies: leadership brands, private labels or small producers?

Francesco Diotallevi () and Antonio Stasi ()

MPRA Paper from University Library of Munich, Germany

Abstract: The extra-virgin olive oil, in the rural economy of our country, is taking an increasingly important role. The increasing price volatility due to the opening of markets and the competitive relationship with other producing countries, the increase in demand for quality products, along with consumer requirements in terms of quality and assurance, manufacturing companies are heading to make choices of major structural order to maintain or improve their competitive position.

Keywords: olive oil; south Italy; market strategies (search for similar items in EconPapers)
JEL-codes: A13 Q13 (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (1)

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