L'analisi della competitività degli oli extravergine di oliva nel canale della GDO

Analysis of competitivy of extra virgin olive oils in modern distribution channel

Andrea Marchini () and Francesco Diotallevi ()

MPRA Paper from University Library of Munich, Germany

Abstract: The reasons for choosing and buying an extra virgin olive oil come from the identification of attributes differentials versus the competition, makers of the value perceived by the consumer of that product, ie a high benefit / cost ratio that leads to that specific product be regained in the course of time. However, you can analyze customer satisfaction in the absence of individual sales data, analyzing the evolution of some indicators of sales in the ro-complex. And the ultimate goal is merely to determine a good customer sati-sfAction that has as main effect, in addition to a stabilization of the customer portfolio, including an increase in market share and therefore an increase in competitiveness

Keywords: modern distribution startegies; olive oil (search for similar items in EconPapers)
JEL-codes: A13 (search for similar items in EconPapers)
Date: 2010
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