A quantitative analysis of olive oil market in Italy

Rossella Pampanini, Andrea Marchini () and Francesco Diotallevi ()

MPRA Paper from University Library of Munich, Germany

Abstract: The general objective of this contribution is that one to bring back the results of a study lead in the Italy territory relatively to the various elasticity regarding the price of determined olive oil producers and to estimate empirically a question system (using A.I.D.S. model). Moreover an example of the scanner data applicability is showed. The all focused towards the empiric definition of the critical variables for the question of the trade category of extravirgin olive oil. It’s obvious that this study wants to supply some operating instruments in order to assume the strategies focused on a precise market. The result of this study are numerous: principally, this concern to the analysis methodology (combining use of software TSP 5.0 and the scanner data) and to the Italian olive oil market.

Keywords: Marketing; research; Almost; Ideal; Demand; System; Consumer; behaviour (search for similar items in EconPapers)
JEL-codes: C13 C50 Q13 (search for similar items in EconPapers)
Date: 2010-09-02
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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