Exploratory Analysis of Marketing Data: Trees vs. Regression

J. Armstrong and James G. Andress

MPRA Paper from University Library of Munich, Germany

Abstract: This article compares the predictive ability of models developed by two different statistical methods, tree analysis and regression analysis. Each was used in an exploratory study to develop a model to make predictions for a specific marketing situation.

Keywords: Marketing; statistical methods; tree analysis; regression analysis (search for similar items in EconPapers)
JEL-codes: C4 C49 (search for similar items in EconPapers)
Date: 1970
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Citations: View citations in EconPapers (6)

Published in Journal of Marketing Research 7 (1970): pp. 487-492

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:81668

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