Class of Mail Does Affect Response Rates to Mailed Questionnaires: Evidence from Meta-analysis

J. Armstrong

MPRA Paper from University Library of Munich, Germany

Abstract: In contrast to the conclusions from traditional reviews, meta-analysis shows that certain types of postage have an important effect on return rates to mail surveys. In particular, US business reply postage should not be used in survey research.

Keywords: surveys; market research; marketing (search for similar items in EconPapers)
JEL-codes: C83 M31 (search for similar items in EconPapers)
Date: 1990-01
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Published in Journal of the Market Research Society 32 (1990): pp. 467-471

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:81692

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