Return Postage in Mail Surveys: A Meta Analysis

J. Armstrong and Edward J. Lusk

MPRA Paper from University Library of Munich, Germany

Abstract: This paper describes a five-step procedure for meta-analysis. Especially important was the contacting of authors of prior papers. This was done primarily to improve the accuracy of the coding; it also helped to identify unpublished research and to supply missing information. Application of the five-step procedure to the issue of return postage in mail surveys yielded significantly more papers and produced more definitive conclusions than those derived from traditional reviews. This meta-analysis indicated that business reply postage is seldom costeffective because first class postage yields an additional 9% return. Business reply rates were lower than for other first class postage in each of the 20 comparisons.

Keywords: surveys; mail surveys; market research; marketing (search for similar items in EconPapers)
JEL-codes: C83 M31 (search for similar items in EconPapers)
Date: 1987
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Citations: View citations in EconPapers (9)

Published in Public Opinion Quarterly 51 (1987): pp. 233-248

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:81693

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