Analyzing Quantitative Models

J. Armstrong and Alan C. Shapiro

MPRA Paper from University Library of Munich, Germany

Abstract: This article presents a framework for the evaluation of quantitative models. The framework is both simple and realistic and could be used profitably by most organizations. It incorporates not only internal accounting data but also the human elements of bias or antipathy toward the models on the part of company employees using them, which might tend to distort an internal assessment and even the capability of the model itself.

Keywords: quantitative models; analysis (search for similar items in EconPapers)
JEL-codes: C5 (search for similar items in EconPapers)
Date: 1974
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Citations: View citations in EconPapers (2)

Published in Journal of Marketing 38 (1974): pp. 61-66

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:81696

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