An Application of Econometric Models to International Marketing

J. Armstrong

MPRA Paper from University Library of Munich, Germany

Abstract: Currently available econometric techniques provide useful information for measuring international markets. A key aspect of these techniques is the use of an extensive a priori analysis, which is demonstrated in a study of the international market for still cameras.

Keywords: econometric models; marketing (search for similar items in EconPapers)
JEL-codes: C01 M31 (search for similar items in EconPapers)
Date: 1970
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Citations: View citations in EconPapers (11)

Published in Journal of Marketing Research 7 (1970): pp. 190-198

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