The Effect of Social Media on Elections: Evidence from the United States
Karsten MÃ¼ller and
Additional contact information
Thomas Fujiwara: Princeton University and NBER
Karsten MÃ¼ller: National University of Singapore
Working Papers from Princeton University. Economics Department.
We study how social media affects election outcomes in the United States. We use variation in the number of Twitter users across counties induced by early adopters at the 2007 South by Southwest (SXSW) festival, a key event in Twitterâ€™s rise to popularity. We show that this variation is unrelated to observable county characteristics and electoral outcomes before the launch of Twitter. Our results indicate that Twitter lowered the Republican vote share in the 2016 and 2020 presidential elections, but had limited effects on Congressional elections and previous presidential elections. Evidence from survey data, primary elections, and a text analysis of millions of tweets suggests that Twitterâ€™s relatively liberal content may have persuaded voters with moderate views to vote against Donald Trump.
Keywords: voting behavior; elections (search for similar items in EconPapers)
JEL-codes: D72 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-cdm, nep-pay, nep-pol, nep-sea and nep-soc
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed
Downloads: (external link)
Working Paper: The Effect of Social Media on Elections: Evidence from the United States (2021)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:pri:econom:2022-18
Access Statistics for this paper
More papers in Working Papers from Princeton University. Economics Department.
Bibliographic data for series maintained by Bobray Bordelon ().