Media Bias and Advertising: Evidence from a German Car Magazine
Ralf Dewenter and
Ulrich Heimeshoff ()
Additional contact information
Ulrich Heimeshoff: DICE / Heinrich-Heine-Universität Düsseldorf, Postal: Universitätsstraße 1, 40225 Düsseldorf Germany
No 139/2014, Working Paper from Helmut Schmidt University, Hamburg
This paper investigates the existence of a possible media bias by analyzing the impact of auto- mobile manufacturer’s advertisements on automobile reviews in a leading German car maga- zine. By accounting for both endogeneity and sample selection using a two-step procedure, we find a positive impact of advertising volumes on test scores. The main advantage of our study is the measurement of technical characteristics of cars to explain test scores. Due to this kind of measurement, we avoid serious biases in estimating media bias caused by omitted variables.
Keywords: Car magazines; Media bias; Selection model; Instrumental variable estimation (search for similar items in EconPapers)
JEL-codes: L15 L82 (search for similar items in EconPapers)
Pages: 25 pages
New Economics Papers: this item is included in nep-eur, nep-mkt and nep-tre
References: Add references at CitEc
Citations: View citations in EconPapers (18) Track citations by RSS feed
Downloads: (external link)
http://www.hsu-hh.de/fgvwl/index_NkbVM41O6NEBVtH2.html Full text (application/pdf)
http://www.hsu-hh.de/fgvwl/index_zIqGaynByfxRU6ZU.html Full text (application/pdf)
Journal Article: Media Bias and Advertising: Evidence from a German Car Magazine (2014)
Working Paper: Media bias and advertising: Evidence from a German car magazine (2014)
Working Paper: Media Bias and Advertising: Evidence from German Car Magazines (2011)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:ris:vhsuwp:2014_139
Access Statistics for this paper
More papers in Working Paper from Helmut Schmidt University, Hamburg Contact information at EDIRC.
Bibliographic data for series maintained by Klaus Bekcmann ().