Media Bias and Advertising: Evidence from German Car Magazines

Ralf Dewenter and Ulrich Heimeshoff ()

VfS Annual Conference 2011 (Frankfurt, Main): The Order of the World Economy - Lessons from the Crisis from Verein für Socialpolitik / German Economic Association

Abstract: This paper investigates the existence of a possible media bias by analyzing the impact of automobile manufactures' advertisements on automobile reviews in German car magazines. By accounting for both endogeneity and sample selection we find a positive impact of advertising volumes on test scores. Moreover, also a home bias in terms of higher scores for German cars is observable. We account these results as some evidence for a media bias, induced by the two-sidedness of the markets.

JEL-codes: C35 L00 L82 (search for similar items in EconPapers)
Date: 2011
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https://www.econstor.eu/bitstream/10419/48691/1/VfS_2011_pid_921.pdf (application/pdf)

Related works:
Journal Article: Media Bias and Advertising: Evidence from a German Car Magazine (2014)
Working Paper: Media Bias and Advertising: Evidence from a German Car Magazine (2014)
Working Paper: Media bias and advertising: Evidence from a German car magazine (2014)
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:vfsc11:48691

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