Motivated Consumer Innovativeness: Concept and Measurement

B. Vandecasteele () and Maggie Geuens

Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium from Ghent University, Faculty of Economics and Business Administration

Abstract: Existing consumer innovativeness scales ignore the multitude of motivation sources of buying innovations. The objective of this paper is to incorporate recent motivation research into a multi-dimensional innovativeness scale to better account for the consumer-product relation. An exploratory and confirmatory study (with 780 respondents in total) indicates that four types of motivations underlie consumer innovativeness: functional, hedonic, social and cognitive. The proposed 28-item Motivated Consumer Innovativeness scale proves to be reliable, valid and goes beyond existing innovativeness scales.

Keywords: Consumer innovativeness; Motivation; Scale development (search for similar items in EconPapers)
Pages: 54 pages
Date: 2008-08
New Economics Papers: this item is included in nep-mkt
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Citations: View citations in EconPapers (18)

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Persistent link: https://EconPapers.repec.org/RePEc:rug:rugwps:08/532

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