Details about Maggie Geuens
Access statistics for papers by Maggie Geuens.
Last updated 2024-09-06. Update your information in the RePEc Author Service.
Short-id: pge20
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Working Papers
2019
- Arming consumers against product placement: A comparison of factual and evaluative educational interventions
Post-Print, HAL View citations (4)
See also Journal Article Arming consumers against product placement: A comparison of factual and evaluative educational interventions, Journal of Business Research, Elsevier (2019) View citations (4) (2019)
2011
- A Motivational Account of the Question-Behavior Effect
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration 
See also Journal Article A Motivational Account of the Question-Behavior Effect, Journal of Consumer Research, Journal of Consumer Research Inc. (2012) (2012)
- Intention Superiority Perspectives on Preference-decision Consistency
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration 
See also Journal Article Intention superiority perspectives on preference-decision consistency, Journal of Business Research, Elsevier (2012) (2012)
2010
- Context Effects of TV Programme-Induced Interactivity and Telepresence on Advertising Responses
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration
- Emotional advertising: Revisiting the Role of Product Category
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration View citations (1)
See also Journal Article Emotional advertising: Revisiting the role of product category, Journal of Business Research, Elsevier (2011) View citations (23) (2011)
- The Influence of the Self-Regulatory Focus on the Effectiveness of Stop-Smoking Campaigns for Young Smokers
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration 
Also in Working Papers, Hogeschool-Universiteit Brussel, Faculteit Economie en Management (2010)
- Where do we go from here? Food for thought on academic papers in business research
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration
2009
- Combined Influence of Selective Focus and Decision Involvement on Attitude-Decision Consistency in a Memory-based Decision Context
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration View citations (1)
- Motivated Consumer Innovativeness: Validation and Moderation
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration View citations (1)
2008
- A New Measure of Brand Personality
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration View citations (56)
See also Journal Article A new measure of brand personality, International Journal of Research in Marketing, Elsevier (2009) View citations (108) (2009)
- Communicating the right emotion to generate help for connected versus unconnected others
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration
- Motivated Consumer Innovativeness: Concept and Measurement
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration View citations (18)
- Promoting help for victims of child abuse: which emotions are most appropriate to motivate donation behavior
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration
- Relationship Quality and the Theory of Planned Behavior Models of Behavioral Intentions and Purchase Behavior
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration View citations (4)
See also Journal Article Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior, Journal of Business Research, Elsevier (2009) View citations (45) (2009)
- The Proximity Effect: The Role of Interitem Distance on Reverse-Item Bias
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration View citations (8)
See also Journal Article The proximity effect: The role of inter-item distance on reverse-item bias, International Journal of Research in Marketing, Elsevier (2009) View citations (15) (2009)
- The Stability of Individual Response Styles
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration View citations (8)
- Using the Right Emotion to Promote the Right Product to the Right Person
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration
2006
- Co-branding in advertising: the issue of product and brand fit
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration View citations (1)
Also in Vlerick Leuven Gent Management School Working Paper Series, Vlerick Leuven Gent Management School (2006)
- Consumer Innovativeness and GLB: A comparative study
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration 
Also in Vlerick Leuven Gent Management School Working Paper Series, Vlerick Leuven Gent Management School (2006)
- Different positive feelings leading to different ad evaluations: the case of coziness, excitement and romance
Vlerick Leuven Gent Management School Working Paper Series, Vlerick Leuven Gent Management School 
Also in Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration (2004) View citations (1)
- Explicit and implicit determinants of fair-trade buying behavior
Vlerick Leuven Gent Management School Working Paper Series, Vlerick Leuven Gent Management School 
Also in Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration (2005)
- Healthy or unhealthy slogans: that's the question
Vlerick Leuven Gent Management School Working Paper Series, Vlerick Leuven Gent Management School
- Implicit attitudes toward green consumer behavior
Vlerick Leuven Gent Management School Working Paper Series, Vlerick Leuven Gent Management School 
Also in Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration (2004) View citations (8)
- Need for closure and media use and preference of youngsters
Vlerick Leuven Gent Management School Working Paper Series, Vlerick Leuven Gent Management School
- Need for closure and youngsters' leisure time preferences
Vlerick Leuven Gent Management School Working Paper Series, Vlerick Leuven Gent Management School 
Also in Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration (2005) View citations (22)
- Need for closure, gender and social self-esteem of youngsters
Vlerick Leuven Gent Management School Working Paper Series, Vlerick Leuven Gent Management School 
Also in Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration (2004)
- The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration 
Also in Vlerick Leuven Gent Management School Working Paper Series, Vlerick Leuven Gent Management School (2006)
2005
- Evaluation of age-related labels by senior citizens
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration View citations (14)
Also in Vlerick Leuven Gent Management School Working Paper Series, Vlerick Leuven Gent Management School (2002)
- Healthy or unhealthy slogans: That’s the question…
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration
- How to Portray Men and Women in Advertisements? Explicit and Implicit Evaluations of Ads Depicting Different Gender Roles
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration View citations (13)
- Response Styles in Marketing Research: a Means And Covariance Structures Comparison of Modes of Data-Collection
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration
2004
- Measurement bias due to response styles: a structural equation model assessing the effects of modes of data collection
Vlerick Leuven Gent Management School Working Paper Series, Vlerick Leuven Gent Management School
- Need for Closure and Leisure of Youngsters
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration
2003
- Assessing the impact of offline URL advertising
Vlerick Leuven Gent Management School Working Paper Series, Vlerick Leuven Gent Management School 
Also in Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration (2003) View citations (1)
- Developing a typology of airport shoppers
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration View citations (18)
- Segmenting Internet shoppers based on their web-usage-related lifestyle: a cross-cultural validation
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration View citations (2)
See also Journal Article Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation, Journal of Business Research, Elsevier (2005) View citations (24) (2005)
- Segmenting the senior market: professional and social activity level
Vlerick Leuven Gent Management School Working Paper Series, Vlerick Leuven Gent Management School
- THE FOUR DIMENSIONAL IMPACT OF COLOR ON SHOPPERS’ EMOTIONS
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration View citations (3)
2002
- Developing a Short Affect Intensity Scale
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration View citations (1)
- Media context and advertising effectiveness: The role of context appreciation and context-ad similarity
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration View citations (42)
Journal Articles
2024
- How and when do virtual influencers positively affect consumer responses to endorsed brands?
Journal of Business Research, 2024, 183, (C)
2023
- How online grocery shopping drives private label food purchases
Journal of Business Research, 2023, 167, (C) View citations (2)
- Triggering brand switching in online stores: The effectiveness of recommendations for private labels versus national brands
Journal of Business Research, 2023, 164, (C) View citations (4)
2022
- How to reduce agri-environmental impacts on ecosystem services: the role of nudging techniques to increase purchase of plant-based meat substitutes
Ecosystem Services, 2022, 56, (C)
2020
- If you work it, flaunt it: Conspicuous displays of exercise efforts increase mate value
Journal of Business Research, 2020, 120, (C), 586-598 View citations (1)
2019
- Arming consumers against product placement: A comparison of factual and evaluative educational interventions
Journal of Business Research, 2019, 95, (C), 38-48 View citations (4)
See also Working Paper Arming consumers against product placement: A comparison of factual and evaluative educational interventions, Post-Print (2019) View citations (4) (2019)
2018
- Whom do customers blame for a service failure? Effects of thought speed on causal locus attribution
Journal of Retailing and Consumer Services, 2018, 40, (C), 60-65 View citations (8)
2016
- Scale format effects on response option interpretation and use
Journal of Business Research, 2016, 69, (7), 2574-2584 View citations (6)
- The calibrated sigma method: An efficient remedy for between-group differences in response category use on Likert scales
International Journal of Research in Marketing, 2016, 33, (4), 944-960 View citations (3)
2015
- Brand typicality and distant novel extension acceptance: How risk-reduction counters low category fit
Journal of Business Research, 2015, 68, (1), 157-165 View citations (10)
- The Floor Is Nearer than the Sky: How Looking Up or Down Affects Construal Level
Journal of Consumer Research, 2015, 41, (6), 1358 - 1371 View citations (9)
2014
- Do Pleasant Emotional Ads Make Consumers Like Your Brand More?
NIM Marketing Intelligence Review, 2014, 6, (1), 40-45
2013
- The Effect of Familiarity with the Response Category Labels on Item Response to Likert Scales
Journal of Consumer Research, 2013, 40, (2), 368 - 381 View citations (8)
- The influence of ad-evoked feelings on brand evaluations: Empirical generalizations from consumer responses to more than 1000 TV commercials
International Journal of Research in Marketing, 2013, 30, (4), 383-394 View citations (31)
- The influence of mood on attitude–behavior consistency
Journal of Business Research, 2013, 66, (7), 917-923 View citations (5)
2012
- A Motivational Account of the Question-Behavior Effect
Journal of Consumer Research, 2012, 39, (1), 111 - 127 
See also Working Paper A Motivational Account of the Question-Behavior Effect, Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium (2011) (2011)
- Increasing choice satisfaction through goal-based labeling
Marketing Letters, 2012, 23, (1), 119-136 View citations (1)
- Intention superiority perspectives on preference-decision consistency
Journal of Business Research, 2012, 65, (5), 692-700 
See also Working Paper Intention Superiority Perspectives on Preference-decision Consistency, Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium (2011) (2011)
2011
- Emotional advertising: Revisiting the role of product category
Journal of Business Research, 2011, 64, (4), 418-426 View citations (23)
See also Working Paper Emotional advertising: Revisiting the Role of Product Category, Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium (2010) View citations (1) (2010)
- Where does business research go from here? Food-for-thought on academic papers in business research
Journal of Business Research, 2011, 64, (10), 1104-1107 View citations (1)
2010
- Motivated Consumer Innovativeness: Concept, measurement, and validation
International Journal of Research in Marketing, 2010, 27, (4), 308-318 View citations (50)
2009
- A new measure of brand personality
International Journal of Research in Marketing, 2009, 26, (2), 97-107 View citations (108)
See also Working Paper A New Measure of Brand Personality, Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium (2008) View citations (56) (2008)
- Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior
Journal of Business Research, 2009, 62, (1), 82-92 View citations (45)
See also Working Paper Relationship Quality and the Theory of Planned Behavior Models of Behavioral Intentions and Purchase Behavior, Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium (2008) View citations (4) (2008)
- Response Styles and how to Correct them
NIM Marketing Intelligence Review, 2009, 1, (2), 44-53 View citations (1)
- Revising the myth of gay consumer innovativeness
Journal of Business Research, 2009, 62, (1), 134-144 View citations (8)
- The proximity effect: The role of inter-item distance on reverse-item bias
International Journal of Research in Marketing, 2009, 26, (1), 2-12 View citations (15)
See also Working Paper The Proximity Effect: The Role of Interitem Distance on Reverse-Item Bias, Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium (2008) View citations (8) (2008)
2005
- Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation
Journal of Business Research, 2005, 58, (1), 79-88 View citations (24)
See also Working Paper Segmenting Internet shoppers based on their web-usage-related lifestyle: a cross-cultural validation, Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium (2003) View citations (2) (2003)
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