Details about Maggie Geuens

Access statistics for papers by Maggie Geuens.

Last updated 2024-09-06. Update your information in the RePEc Author Service.

Short-id: pge20

Working Papers

2019

1. Arming consumers against product placement: A comparison of factual and evaluative educational interventions
   Post-Print, HAL View citations (4)
   See also Journal Article Arming consumers against product placement: A comparison of factual and evaluative educational interventions, Journal of Business Research, Elsevier (2019) View citations (4) (2019)

2011

2. A Motivational Account of the Question-Behavior Effect
   Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration
   See also Journal Article A Motivational Account of the Question-Behavior Effect, Journal of Consumer Research, Journal of Consumer Research Inc. (2012) (2012)
3. Intention Superiority Perspectives on Preference-decision Consistency
   Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration
   See also Journal Article Intention superiority perspectives on preference-decision consistency, Journal of Business Research, Elsevier (2012) (2012)

2010

4. Context Effects of TV Programme-Induced Interactivity and Telepresence on Advertising Responses
   Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration
5. Emotional advertising: Revisiting the Role of Product Category
   Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration View citations (1)
   See also Journal Article Emotional advertising: Revisiting the role of product category, Journal of Business Research, Elsevier (2011) View citations (23) (2011)
6. The Influence of the Self-Regulatory Focus on the Effectiveness of Stop-Smoking Campaigns for Young Smokers
   Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration
   Also in Working Papers, Hogeschool-Universiteit Brussel, Faculteit Economie en Management (2010)
7. Where do we go from here? Food for thought on academic papers in business research
   Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration

2009

8. Combined Influence of Selective Focus and Decision Involvement on Attitude-Decision Consistency in a Memory-based Decision Context
   Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration View citations (1)
9. Motivated Consumer Innovativeness: Validation and Moderation
   Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration View citations (1)

2008

10. A New Measure of Brand Personality
    Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration View citations (56)
    See also Journal Article A new measure of brand personality, International Journal of Research in Marketing, Elsevier (2009) View citations (110) (2009)
11. Communicating the right emotion to generate help for connected versus unconnected others
    Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration
12. Motivated Consumer Innovativeness: Concept and Measurement
    Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration View citations (18)
13. Promoting help for victims of child abuse: which emotions are most appropriate to motivate donation behavior
    Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration
14. Relationship Quality and the Theory of Planned Behavior Models of Behavioral Intentions and Purchase Behavior
    Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration View citations (4)
    See also Journal Article Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior, Journal of Business Research, Elsevier (2009) View citations (46) (2009)
15. The Proximity Effect: The Role of Interitem Distance on Reverse-Item Bias
    Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration View citations (8)
    See also Journal Article The proximity effect: The role of inter-item distance on reverse-item bias, International Journal of Research in Marketing, Elsevier (2009) View citations (15) (2009)
16. The Stability of Individual Response Styles
    Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration View citations (8)
17. Using the Right Emotion to Promote the Right Product to the Right Person
    Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration

2006

18. Co-branding in advertising: the issue of product and brand fit
    Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration View citations (1)
    Also in Vlerick Leuven Gent Management School Working Paper Series, Vlerick Leuven Gent Management School (2006)
19. Consumer Innovativeness and GLB: A comparative study
    Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration
    Also in Vlerick Leuven Gent Management School Working Paper Series, Vlerick Leuven Gent Management School (2006)
20. Different positive feelings leading to different ad evaluations: the case of coziness, excitement and romance
    Vlerick Leuven Gent Management School Working Paper Series, Vlerick Leuven Gent Management School
    Also in Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration (2004) View citations (1)
21. Explicit and implicit determinants of fair-trade buying behavior
    Vlerick Leuven Gent Management School Working Paper Series, Vlerick Leuven Gent Management School
    Also in Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration (2005)
22. Healthy or unhealthy slogans: that's the question
    Vlerick Leuven Gent Management School Working Paper Series, Vlerick Leuven Gent Management School
23. Implicit attitudes toward green consumer behavior
    Vlerick Leuven Gent Management School Working Paper Series, Vlerick Leuven Gent Management School
    Also in Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration (2004) View citations (8)
24. Need for closure and media use and preference of youngsters
    Vlerick Leuven Gent Management School Working Paper Series, Vlerick Leuven Gent Management School
25. Need for closure and youngsters' leisure time preferences
    Vlerick Leuven Gent Management School Working Paper Series, Vlerick Leuven Gent Management School
    Also in Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration (2005) View citations (22)
26. Need for closure, gender and social self-esteem of youngsters
    Vlerick Leuven Gent Management School Working Paper Series, Vlerick Leuven Gent Management School
    Also in Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration (2004)
27. The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
    Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration
    Also in Vlerick Leuven Gent Management School Working Paper Series, Vlerick Leuven Gent Management School (2006)

2005

28. Evaluation of age-related labels by senior citizens
    Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration View citations (14)
    Also in Vlerick Leuven Gent Management School Working Paper Series, Vlerick Leuven Gent Management School (2002)
29. Healthy or unhealthy slogans: That’s the question…
    Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration
30. How to Portray Men and Women in Advertisements? Explicit and Implicit Evaluations of Ads Depicting Different Gender Roles
    Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration View citations (13)
31. Response Styles in Marketing Research: a Means And Covariance Structures Comparison of Modes of Data-Collection
    Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration

2004

32. Measurement bias due to response styles: a structural equation model assessing the effects of modes of data collection
    Vlerick Leuven Gent Management School Working Paper Series, Vlerick Leuven Gent Management School
33. Need for Closure and Leisure of Youngsters
    Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration

2003

34. Assessing the impact of offline URL advertising
    Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration View citations (1)
    Also in Vlerick Leuven Gent Management School Working Paper Series, Vlerick Leuven Gent Management School (2003)
35. Developing a typology of airport shoppers
    Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration View citations (18)
36. Segmenting Internet shoppers based on their web-usage-related lifestyle: a cross-cultural validation
    Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration View citations (2)
    See also Journal Article Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation, Journal of Business Research, Elsevier (2005) View citations (24) (2005)
37. Segmenting the senior market: professional and social activity level
    Vlerick Leuven Gent Management School Working Paper Series, Vlerick Leuven Gent Management School
38. THE FOUR DIMENSIONAL IMPACT OF COLOR ON SHOPPERS’ EMOTIONS
    Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration View citations (3)

2002

39. Developing a Short Affect Intensity Scale
    Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration View citations (1)
40. Media context and advertising effectiveness: The role of context appreciation and context-ad similarity
    Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration View citations (42)

Journal Articles

2024

1. How and when do virtual influencers positively affect consumer responses to endorsed brands?
   Journal of Business Research, 2024, 183, (C)

2023

2. How online grocery shopping drives private label food purchases
   Journal of Business Research, 2023, 167, (C) View citations (2)
3. Triggering brand switching in online stores: The effectiveness of recommendations for private labels versus national brands
   Journal of Business Research, 2023, 164, (C) View citations (4)

2022

4. How to reduce agri-environmental impacts on ecosystem services: the role of nudging techniques to increase purchase of plant-based meat substitutes
   Ecosystem Services, 2022, 56, (C)

2020

5. If you work it, flaunt it: Conspicuous displays of exercise efforts increase mate value
   Journal of Business Research, 2020, 120, (C), 586-598 View citations (1)

2019

6. Arming consumers against product placement: A comparison of factual and evaluative educational interventions
   Journal of Business Research, 2019, 95, (C), 38-48 View citations (4)
   See also Working Paper Arming consumers against product placement: A comparison of factual and evaluative educational interventions, Post-Print (2019) View citations (4) (2019)

2018

7. Whom do customers blame for a service failure? Effects of thought speed on causal locus attribution
   Journal of Retailing and Consumer Services, 2018, 40, (C), 60-65 View citations (8)

2016

8. Scale format effects on response option interpretation and use
   Journal of Business Research, 2016, 69, (7), 2574-2584 View citations (6)
9. The calibrated sigma method: An efficient remedy for between-group differences in response category use on Likert scales
   International Journal of Research in Marketing, 2016, 33, (4), 944-960 View citations (3)

2015

10. Brand typicality and distant novel extension acceptance: How risk-reduction counters low category fit
    Journal of Business Research, 2015, 68, (1), 157-165 View citations (10)
11. The Floor Is Nearer than the Sky: How Looking Up or Down Affects Construal Level
    Journal of Consumer Research, 2015, 41, (6), 1358 - 1371 View citations (9)

2014

12. Do Pleasant Emotional Ads Make Consumers Like Your Brand More?
    NIM Marketing Intelligence Review, 2014, 6, (1), 40-45

2013

13. The Effect of Familiarity with the Response Category Labels on Item Response to Likert Scales
    Journal of Consumer Research, 2013, 40, (2), 368 - 381 View citations (9)
14. The influence of ad-evoked feelings on brand evaluations: Empirical generalizations from consumer responses to more than 1000 TV commercials
    International Journal of Research in Marketing, 2013, 30, (4), 383-394 View citations (31)
15. The influence of mood on attitude–behavior consistency
    Journal of Business Research, 2013, 66, (7), 917-923 View citations (5)

2012

16. A Motivational Account of the Question-Behavior Effect
    Journal of Consumer Research, 2012, 39, (1), 111 - 127
    See also Working Paper A Motivational Account of the Question-Behavior Effect, Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium (2011) (2011)
17. Increasing choice satisfaction through goal-based labeling
    Marketing Letters, 2012, 23, (1), 119-136 View citations (1)
18. Intention superiority perspectives on preference-decision consistency
    Journal of Business Research, 2012, 65, (5), 692-700
    See also Working Paper Intention Superiority Perspectives on Preference-decision Consistency, Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium (2011) (2011)

2011

19. Emotional advertising: Revisiting the role of product category
    Journal of Business Research, 2011, 64, (4), 418-426 View citations (23)
    See also Working Paper Emotional advertising: Revisiting the Role of Product Category, Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium (2010) View citations (1) (2010)
20. Where does business research go from here? Food-for-thought on academic papers in business research
    Journal of Business Research, 2011, 64, (10), 1104-1107 View citations (1)

2010

21. Motivated Consumer Innovativeness: Concept, measurement, and validation
    International Journal of Research in Marketing, 2010, 27, (4), 308-318 View citations (51)

2009

22. A new measure of brand personality
    International Journal of Research in Marketing, 2009, 26, (2), 97-107 View citations (110)
    See also Working Paper A New Measure of Brand Personality, Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium (2008) View citations (56) (2008)
23. Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior
    Journal of Business Research, 2009, 62, (1), 82-92 View citations (46)
    See also Working Paper Relationship Quality and the Theory of Planned Behavior Models of Behavioral Intentions and Purchase Behavior, Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium (2008) View citations (4) (2008)
24. Response Styles and how to Correct them
    NIM Marketing Intelligence Review, 2009, 1, (2), 44-53 View citations (1)
25. Revising the myth of gay consumer innovativeness
    Journal of Business Research, 2009, 62, (1), 134-144 View citations (8)
26. The proximity effect: The role of inter-item distance on reverse-item bias
    International Journal of Research in Marketing, 2009, 26, (1), 2-12 View citations (15)
    See also Working Paper The Proximity Effect: The Role of Interitem Distance on Reverse-Item Bias, Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium (2008) View citations (8) (2008)

2005

27. Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation
    Journal of Business Research, 2005, 58, (1), 79-88 View citations (24)
    See also Working Paper Segmenting Internet shoppers based on their web-usage-related lifestyle: a cross-cultural validation, Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium (2003) View citations (2) (2003)