Explicit and implicit determinants of fair-trade buying behavior

D. Vantomme, Maggie Geuens, J. De Houwer and P. De Pelsmacker
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P. De Pelsmacker: Vlerick Leuven Gent Management School

Vlerick Leuven Gent Management School Working Paper Series from Vlerick Leuven Gent Management School

Abstract: We examined the usefulness of an implicit attitude measure (IAT) to explain the weak attitude-behavior relationships often found in research about ethical consumer behavior. The results indicated that the IAT effects for buyers and non-buyers of Fair Trade products were significantly different, showing that the IAT can be used to differentiate between buyers and non-buyers. Further, the authors conclude that the IAT has unique predictive validity and that most importantly implicit attitudes need to be enhanced to raise ethical consumer behavior.

Pages: 20 pages
Date: 2006-02-12
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Working Paper: Explicit and Implicit Determinants of Fair-Trade Buying Behavior (2005)
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Persistent link: https://EconPapers.repec.org/RePEc:vlg:vlgwps:2005-30

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