Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation

Malaika Brengman, Maggie Geuens, Bert Weijters, Scott M. Smith and William R. Swinyard

Journal of Business Research, 2005, vol. 58, issue 1, 79-88

Date: 2005
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Citations: View citations in EconPapers (24)

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Working Paper: Segmenting Internet shoppers based on their web-usage-related lifestyle: a cross-cultural validation (2003)
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