Details about Bert Weijters
Access statistics for papers by Bert Weijters.
Last updated 2023-03-12. Update your information in the RePEc Author Service.
Short-id: pwe38
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Working Papers
2018
- When Cheap Isn't the Same as Not Expensive: Generic Price Terms and Their Negations
Post-Print, HAL
2017
- Hoe een “sociaal onafhankelijk ik” zorgt voor een meer extreme antwoordstijl
Post-Print, HAL
- Is extreme response style domain specific? Findings from two studies in four countries
Post-Print, HAL
See also Journal Article Is extreme response style domain specific? Findings from two studies in four countries, Quality & Quantity: International Journal of Methodology, Springer (2017) (2017)
2010
- The effect of rating scale format on response styles: The number of response categories and response category labels
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration View citations (59)
Also in Vlerick Leuven Gent Management School Working Paper Series, Vlerick Leuven Gent Management School (2010) View citations (4) Post-Print, HAL (2010) View citations (55)
See also Journal Article The effect of rating scale format on response styles: The number of response categories and response category labels, International Journal of Research in Marketing, Elsevier (2010) View citations (59) (2010)
2008
- A New Measure of Brand Personality
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration View citations (56)
See also Journal Article A new measure of brand personality, International Journal of Research in Marketing, Elsevier (2009) View citations (108) (2009)
- The Proximity Effect: The Role of Interitem Distance on Reverse-Item Bias
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration View citations (8)
See also Journal Article The proximity effect: The role of inter-item distance on reverse-item bias, International Journal of Research in Marketing, Elsevier (2009) View citations (15) (2009)
- The Stability of Individual Response Styles
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration View citations (8)
2006
- (R)E-tail satisfaction: retail customer satisfaction in online and offline
Vlerick Leuven Gent Management School Working Paper Series, Vlerick Leuven Gent Management School
2005
- Customers'usage of self service technology in retail setting
Vlerick Leuven Gent Management School Working Paper Series, Vlerick Leuven Gent Management School View citations (7)
- Evaluation of age-related labels by senior citizens
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration View citations (14)
Also in Vlerick Leuven Gent Management School Working Paper Series, Vlerick Leuven Gent Management School (2002)
- Response Styles in Marketing Research: a Means And Covariance Structures Comparison of Modes of Data-Collection
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration
2004
- Measurement bias due to response styles: a structural equation model assessing the effects of modes of data collection
Vlerick Leuven Gent Management School Working Paper Series, Vlerick Leuven Gent Management School
2003
- Assessing the impact of offline URL advertising
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration View citations (1)
Also in Vlerick Leuven Gent Management School Working Paper Series, Vlerick Leuven Gent Management School (2003)
- Segmenting Internet shoppers based on their web-usage-related lifestyle: a cross-cultural validation
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration View citations (2)
See also Journal Article Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation, Journal of Business Research, Elsevier (2005) View citations (24) (2005)
- Segmenting the senior market: professional and social activity level
Vlerick Leuven Gent Management School Working Paper Series, Vlerick Leuven Gent Management School
Journal Articles
2021
- Extremity in horizontal and vertical Likert scale format responses. Some evidence on how visual distance between response categories influences extreme responding
International Journal of Research in Marketing, 2021, 38, (1), 85-103 View citations (2)
- The biasing effect of common method variance: some clarifications
Journal of the Academy of Marketing Science, 2021, 49, (2), 221-235 View citations (17)
2019
- Measurement in Marketing
Foundations and Trends(R) in Marketing, 2019, 12, (4), 278–400 View citations (3)
2017
- Is extreme response style domain specific? Findings from two studies in four countries
Quality & Quantity: International Journal of Methodology, 2017, 51, (6), 2605-2622 
See also Working Paper Is extreme response style domain specific? Findings from two studies in four countries, Post-Print (2017) (2017)
2016
- Scale format effects on response option interpretation and use
Journal of Business Research, 2016, 69, (7), 2574-2584 View citations (6)
- The calibrated sigma method: An efficient remedy for between-group differences in response category use on Likert scales
International Journal of Research in Marketing, 2016, 33, (4), 944-960 View citations (3)
2015
- Brand typicality and distant novel extension acceptance: How risk-reduction counters low category fit
Journal of Business Research, 2015, 68, (1), 157-165 View citations (10)
2014
- Online Music Consumption in Today’s Technological Context: Putting the Influence of Ethics in Perspective
Journal of Business Ethics, 2014, 124, (4), 537-550 View citations (6)
2013
- The Effect of Familiarity with the Response Category Labels on Item Response to Likert Scales
Journal of Consumer Research, 2013, 40, (2), 368 - 381 View citations (8)
2012
- Increasing choice satisfaction through goal-based labeling
Marketing Letters, 2012, 23, (1), 119-136 View citations (1)
2010
- The effect of rating scale format on response styles: The number of response categories and response category labels
International Journal of Research in Marketing, 2010, 27, (3), 236-247 View citations (59)
See also Working Paper The effect of rating scale format on response styles: The number of response categories and response category labels, Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium (2010) View citations (59) (2010)
- Using ad hoc measures for response styles: a cautionary note
Quality & Quantity: International Journal of Methodology, 2010, 44, (4), 761-775 View citations (4)
2009
- A new measure of brand personality
International Journal of Research in Marketing, 2009, 26, (2), 97-107 View citations (108)
See also Working Paper A New Measure of Brand Personality, Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium (2008) View citations (56) (2008)
- Response Styles and how to Correct them
NIM Marketing Intelligence Review, 2009, 1, (2), 44-53 View citations (1)
- The proximity effect: The role of inter-item distance on reverse-item bias
International Journal of Research in Marketing, 2009, 26, (1), 2-12 View citations (15)
See also Working Paper The Proximity Effect: The Role of Interitem Distance on Reverse-Item Bias, Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium (2008) View citations (8) (2008)
2005
- Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation
Journal of Business Research, 2005, 58, (1), 79-88 View citations (24)
See also Working Paper Segmenting Internet shoppers based on their web-usage-related lifestyle: a cross-cultural validation, Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium (2003) View citations (2) (2003)
Chapters
2022
- Structural Equation Modeling
Springer
2017
- Measurement Models for Marketing Constructs
Springer View citations (4)
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