The effect of rating scale format on response styles: the number of response categories and response catgory labels

Bert Weijters, E. Cabooter and N. Schillewaert
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E. Cabooter: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique

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Date: 2010
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Published in International Journal of Research in Marketing, 2010, 27 (3), pp.236-247

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Related works:
Journal Article: The effect of rating scale format on response styles: The number of response categories and response category labels (2010)
Working Paper: The effect of rating scale format on response styles: The number of response categories and response category labels (2010)
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