Increasing choice satisfaction through goal-based labeling

Frank Goedertier (), Kristof Geskens, Maggie Geuens and Bert Weijters

Marketing Letters, 2012, vol. 23, issue 1, 119-136

Keywords: Goal-based choice; Goals; Consumer expertise; Satisfaction; Uncertainty (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1007/s11002-011-9141-6

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