Consumer Preferences for Genetically Modified Organisms in Cape Town: A Choice Experiment Approach

Benjamin Dovey () and Herbert Ntuli ()
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Benjamin Dovey: University of Cape Town
Herbert Ntuli: University of Cape Town

No 102, ERSA Working Paper Series from Economic Research Southern Africa

Abstract: This paper reports a study done on Cape Town consumers, with the aim to understand how their purchasing decisions are shaped with respect to GMOs. A choice experiment approach was used to examine consumer preferences for biotechnology products in the food market. Four models were run to analyse the data, i.e., the conditional logit and random parameters logit models, with and without iteration terms. The results revealed a large status quo bias, indicating that the majority of consumers were reluctant to consume foods that incorporated certain technologies in their production process. The paper concludes by stating that producers need to align the development of GMOs to better meet consumers desires rather than suppliers. Finally, the paper takes an understanding that to increase the acceptance of GMOs, a larger portion of the population needs to be educated better about this technology.

Keywords: GMOs; biotechnology; choice experiment; willingness to pay; consumer preference (search for similar items in EconPapers)
JEL-codes: I21 I25 I26 P46 Q18 Q2 Q51 Q55 (search for similar items in EconPapers)
Date: 2024-10
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Published in ERSA Working Paper Series, October 2024

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Persistent link: https://EconPapers.repec.org/RePEc:rza:ersawp:102

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