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DESIGN FLEXIBILITY IN PRODUCT FORMS

Sudhir Kumar Atreya (), Sonal Atreya (), Professor Sushil () and Rhicha Shukla ()
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Sudhir Kumar Atreya: Indian Institute of Technology Delhi
Sonal Atreya: Indian Institute of Technology Roorkee
Rhicha Shukla: Indian Institute of Technology Delhi

No 4607556, Proceedings of International Academic Conferences from International Institute of Social and Economic Sciences

Abstract: Flexibility in product Design has been defined as the ?Ability to change or adapt with economy of time, effort, cost or performance.? Hence Flexibility ensures the greater economy, adaptability and evolution of the product.The form and aesthetics of a product is its unquestionable determinant of success in the market. In today?s market, companies have to keep up with fast changing technologies, fashion trends, economy and user needs. This paper presents a review on the role of flexible design in finalising the form of a product, for achieving economy by design. The research work includes studying the form of few successful smartphones and cars and; from their understanding, deriving how forms played the role in success of the product in the market while the product and its iterations themselves follow flexible design.

Keywords: Design Management; Flexible Design; Economy By Design; Aesthetics; Product form; iPhone; Lamborghini. (search for similar items in EconPapers)
JEL-codes: D47 F17 O39 (search for similar items in EconPapers)
Pages: 9 pages
Date: 2017-07
References: View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Published in Proceedings of the Proceedings of the 31st International Academic Conference, London, Jul 2017, pages 42-50

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