The Economics of Internet Markets

Jonathan Levin

No 10-018, Discussion Papers from Stanford Institute for Economic Policy Research

Abstract: The internet has facilitated the creation of new markets characterized by large scale, increased customization, rapid innovation and the collection and use of detailed consumer and market data. I describe these changes and some of the economic theory that has been useful for thinking about online advertising markets, retail and business-to-business e-commerce, internet job matching and financial exchanges, and other internet platforms. I also discuss the empirical evidence on competition and consumer behavior in internet markets and some directions for future research.

Keywords: internet; market; innovation; advertising; retail; e-commerce; financial exchanges (search for similar items in EconPapers)
JEL-codes: C78 D40 D44 L10 L14 O33 (search for similar items in EconPapers)
Date: 2011-02
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (30)

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Working Paper: The Economics of Internet Markets (2011)
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