The Economics of Internet Markets
Jonathan Levin
No 16852, NBER Working Papers from National Bureau of Economic Research, Inc
Abstract:
The internet has facilitated the creation of new markets characterized by large scale, increased customization, rapid innovation and the collection and use of detailed consumer and market data. I describe these changes and some of the economic theory that has been useful for thinking about online advertising markets, retail and business-to-business e-commerce, internet job matching and financial exchanges, and other internet platforms. I also discuss the empirical evidence on competition and consumer behavior in internet markets and some directions for future research.
JEL-codes: C78 D4 D44 L10 L14 O33 (search for similar items in EconPapers)
Date: 2011-03
Note: IO
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Citations: View citations in EconPapers (34)
Published as The Economics of Internet Markets,îin D. Acemoglu, M. Arellano and E. Dekel, ed. Advances in Economics and Econometrics , Cambridge University Press, 2013.
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Working Paper: The Economics of Internet Markets (2011) 
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