The Adoption of Business to Business E-Commerce: Heterogeneity and Network Externality Effects

Andrea Bonaccorsi and Cristina Rossi

LEM Papers Series from Laboratory of Economics and Management (LEM), Sant'Anna School of Advanced Studies, Pisa, Italy

Abstract: The decision to adopt e-commerce technology depends on a variety of variables. This paper explores the relative importance of structural firm-specific variables, the intrinsic value of the technology, expectations concerning the evolution of the technology, and the adoption behaviour of other agents. Almost all variables pertaining to the conventional structure of firms, including size, and the value of technology, are found to have no importance in the adoption decision, whereas the expected number of other adopters are found to have a positive effect. Moreover, the smaller the percentage of adopters considered to be the threshold beyond which the firm will adopt (critical mass), the higher the probability of adoption.

Keywords: E-commerce; Adoption of new technology; Network Externality; Internet; Logit Regression Models. (search for similar items in EconPapers)
Date: 2002-12-16
New Economics Papers: this item is included in nep-net and nep-tid
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://www.lem.sssup.it/WPLem/files/2002-12.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ssa:lemwps:2002/12

Access Statistics for this paper

More papers in LEM Papers Series from Laboratory of Economics and Management (LEM), Sant'Anna School of Advanced Studies, Pisa, Italy Contact information at EDIRC.
Bibliographic data for series maintained by ( this e-mail address is bad, please contact ).