Social Norms and Pro-Environment Behaviours: Heterogeneous Response to Signals

Mikolaj Czajkowski, Katarzyna Zagórska () and Nick Hanley

Discussion Papers in Environment and Development Economics from University of St. Andrews, School of Geography and Sustainable Development

Abstract: Previous research has demonstrated an effect on pro-environment behaviours such as household recycling from communicating social norm information to respondents. In this paper, we extend this work by considering the effects of varying (i) the absolute size (strength) of the norm (ii) its geographic scope (iii) whether the norm is stated in relative terms. We also show how previous behaviours interact with social norm information. The context is a stated preference choice experiment on recycling behaviours by households in Poland. The main finding to emerge is that social norm effects on preferences for recycling seem to be very context-dependent. There is no evidence of generalizable effects which would be useful to policy designers.

Keywords: recycling; social norms; stated preferences; choice modelling (search for similar items in EconPapers)
JEL-codes: D04 D91 Q51 (search for similar items in EconPapers)
Date: 2018-02
New Economics Papers: this item is included in nep-dcm and nep-res
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Working Paper: Social norms and pro-environment behaviours: heterogeneous response to signals (2018)
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