Social norms and pro-environment behaviours: heterogeneous response to signals

Mikolaj Czajkowski, Katarzyna Zagórska () and Nick Hanley

No 2018-13, Working Papers from Faculty of Economic Sciences, University of Warsaw

Abstract: Previous research on pro-environment behaviours demonstrated an effect of communicating social norms to subjects. In this paper, we extend this work by isolating the effects of information about (i) the absolute level (strength) of the norm (ii) its geographic proximity (iii) whether the norm is stated in relative terms. We also show how previous pro-environmental behaviours interact with social norm information. The context is a stated preference choice experiment on recycling behaviours by households in Poland. The main finding to emerge is that social norm effects on preferences seem to be very context-dependent; there is no evidence of generalizable effects which would be useful to policy designers.

Keywords: recycling; social norms; stated preferences; choice modelling (search for similar items in EconPapers)
JEL-codes: D04 D91 Q51 Q53 (search for similar items in EconPapers)
Pages: 32 pages
Date: 2018
New Economics Papers: this item is included in nep-dcm, nep-env, nep-res and nep-soc
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Downloads: (external link)
https://www.wne.uw.edu.pl/index.php/download_file/4221/ First version, 2018 (application/pdf)

Related works:
Working Paper: Social Norms and Pro-Environment Behaviours: Heterogeneous Response to Signals (2018)
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Persistent link: https://EconPapers.repec.org/RePEc:war:wpaper:2018-13

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