Payment Choice, Image Motivation and Contributions to Charity

Adriaan Soetevent

No 09-015/1, Tinbergen Institute Discussion Papers from Tinbergen Institute

Abstract: This paper examines the impact of payment choice on charitablegiving with a door-to-door fund-raising field experiment. Respondentscan donate cash only, use debit only, or have both options. Cash donations have lower visibility vis-a-vis solicitors than debit card donations. When debit replaces cash, participation drops by 87 percent.Conditional on participation, donors in the Debit-only treatment givemore than donors in Cash-only. In Cash&Debit, almost all donorsprefer cash; participation decreases compared to Cash-only. Physicalattractiveness of both female and male solicitors increases contributions. Solicitor self-confidence has a negative impact.

The paper resuled in an article in the 'American Economic Journal: Economic Policy' (2011). Volume 3, issue 1, pages 180-205.

Keywords: Payment choice; field experiment; image motivation (search for similar items in EconPapers)
JEL-codes: C93 D64 E42 H41 (search for similar items in EconPapers)
Date: 2009-02-19, Revised 2010-08-04
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Persistent link: https://EconPapers.repec.org/RePEc:tin:wpaper:20090015

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